FM Radio Travel & Tourism Advisory Show In Swat Valley

I am part of this mailing list for the Pashtunkhwa Peace Forum (PPF), and I got this really great email today that I feel I should share with my readers on my blog.

When I went to Swat (Malam Jabba, to be more specific) this past year and saw the crumbled ski resort that was once upon a time ago a tourist destination, it made my heart crumble. Malam Jabba was so beautiful that I wished — no, wait, longed — for the the day that Swat will some day, once again, become a spot for travel and tourism. And after seeing this lovely email in my inbox this morning, I feel like a part of that dream has come true. So, please read and feel free to share this information along. It would be much appreciated!

***

Dear All,

As you know we have launched a media campaign to promote Swat Valley as a
safe tourist destination for domestic tourists. In this connection, we are
launching a national level Swat Travel and Tourism Advisory Show on four
most popular FM Radio channels from 8th June, 2012.

The programs and advertisement spots will be aired over a period of three
weeks (June 8th to June 24th), and have been created to highlight Swat’s
viability as a prime tourist destination in Pakistan. The campaign will
target potential tourists from a wide array of backgrounds – from student
groups and adventure seekers to honeymooning couples and families planning
vacations for the summer season. Each week will be dedicated to a
particular aspect of Swat that makes it attractive for tourists – week one
will focus on Swat’s revered history, week two on the region’s rich and
multi-layered culture, and week 3 on scenic beauty and other elements that
tourists seek in any destination.

Each new program will be aired on Fridays during evening drive time
(Saturday in one case), and repeated on the coming Sunday during the
afternoon. The nine radio ads produced for the campaign will collectively
be aired at least three times per day on each radio channel, with a total
of 360 airings over the three weeks. The detailed airing schedule for the
radio programs is as follows:

*FM Station*

*City*

*Airing Dates*

*Airing Time on Fridays*

*Airing Time on Saturdays*

*Airing Time on Sundays*

*FM 101*

Islamabad, Lahore, Karachi, Multan, Faisalabad, Sialkot, Quetta, Hyderabad

June 8, 10, 15, 17, 22, 24, 2012

5PM – 6PM

12noon – 1pm

*FM 101*

Peshawar

June 8, 10, 15, 17, 22, 24, 2012

6PM – 7PM

12noon – 1pm

*FM 99*

Islamabad, Vehari, Abbotabad

June 8, 10, 15, 17, 22, 24, 2012

6PM – 7PM

12noon – 1pm

*FM 94.6*

Islamabad, Lahore, Karachi, Multan, Faisalabad, Sialkot

June 8, 10, 15, 17, 22, 24, 2012

5PM – 6PM

12noon – 1pm

*FM 100*

Karachi, Lahore, Islamabad, Hyderabad

June 9, 10, 16, 17, 23, 24, 2012

8PM – 9PM

12noon – 1pm

Please tune in to listen, and pass the word on to your colleagues, families
and friends as well so Swat get maximum outreach.

Your feedback on this media campaign on Swat will be much appreciated.

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